Legal Protection for Owners of Well-Known Trademarks from the Perspective of Court Decisions
DOI:
https://doi.org/10.62951/ijlcj.v2i2.569Keywords:
Litigation, Protection, TrademarkAbstract
Protection of well-known trademarks is a crucial aspect of intellectual property systems, especially in the face of global trade dynamics and the development of digital technologies. This study aims to analyze the effectiveness of legal protection for owners of well-known trademarks from the perspective of court decisions in Indonesia. Using a qualitative method based on a normative juridical approach and case studies of court rulings (including the Hugo Boss and Superman cases), this research reveals that trademark protection in Indonesia remains reactive, dependent on litigation, and has not fully prevented the registration of confusingly similar trademarks by parties acting in bad faith. Moreover, the absence of objective standards for defining well-known trademarks and indicators of bad faith weakens legal certainty. On the other hand, courts have begun to show consistency in rejecting trademark registrations that violate the principles of well-known trademark protection, although this has yet to be supported by an adequate administrative system from the Directorate General of Intellectual Property (DJKI). The study recommends the establishment of technical regulations, strengthening DJKI’s capacity, and integrating protection systems with international norms as strategic steps to reinforce legal protection for owners of well-known trademarks in Indonesia.
Downloads
References
D. M. Marinescu, “Compliance with the Principle of Legality in the Pronunciation of a Judicial Decision for Trademark Offenses,” Jus et Civitas-A Journal of Social and Legal Studies (former Buletinul Universității Petrol Gaze din Ploiești, Seria Științe Socio-Umane și Juridice), vol. 73, no. 2, pp. 7–13, 2022.
G. B. Dinwoodie, “Ensuring Consumers ‘Get What They Want’: The Role of Trademark Law,” Camb Law J, vol. 83, no. 1, pp. 36–61, 2024.
T. Mary and O. Enoch, “Legal Considerations in the Development and Commercialization of Corporate Intellectual Property,” International Journal of Rural Development, Environment and Health Research, vol. 8, no. 3, pp. 1–20, 2024.
M. Tohari and I. R. Hutomo, “Trademark Dispute Resolution In The Digital Age From A Civil Law Perspective: Trademark Dispute Resolution In The Digital Age From A Civil Law Perspective,” Pena Justisia: Media Komunikasi dan Kajian Hukum, vol. 24, no. 1, pp. 13–23, 2025.
R. F. Alrdaan, “Well-Known or Not Well-Known Trademark That Is the Question: An Examination of Well-Known Trademarks Regulation in Saudi Arabia,” J. Legal Ethical & Regul. Isses, vol. 24, p. 1, 2021.
A. A. Nugroho, “ANALYSIS OF THE PROTECTION OF THE ECONOMIC RIGHTS OF OWNERS OF FAMOUS TRADEMARKS,” HERMENEUTIKA: Jurnal Ilmu Hukum, vol. 8, no. 1, pp. 10–18, 2024.
C. Nadya and M. Lim, “Legal Protection for Famous Trademark in Indonesia: Case Study of the Supreme Court Decision No. 264/K/Pdt. Sus-HKI/2015,” Anthology: Inside Intellectual Property Rights, vol. 2, no. 1, pp. 348–371, 2024.
L. Sudirman, H. S. Disemadi, W. Fitri, and D. Tan, “Substantiation of Well-Known Trademarks in Indonesian Trademark Disputes: Legal Analysis and Case Study,” International Journal of Law Reconstruction, vol. 8, no. 2, pp. 212–230, 2024.
P. A. Winarsasi, S. O. Manullang, Y. A. Setiawan, and A. Al-Khalaf, “Legal Protection of Marks in the Perspective of Property Rights Law,” Al-Mizan (e-Journal), vol. 19, no. 2, pp. 341–362, 2023.
T. N. A. Narwadan, “Well-Known Trademark Protection in Indonesia: The Essence of Good Faith and Legal Practices,” Sch Int J Law Crime Justice, vol. 4, no. 7, pp. 451–457, 2021.
M. Rosalind and C. S. T. Kansil, “Legal Protection of Registered Trademark Holders: A Case Study of the Dispute Between PT X and Company Y,” Jurisprudensi: Jurnal Ilmu Syariah, Perundang-Undangan dan Ekonomi Islam, vol. 17, no. 1, pp. 281–293, 2025.
M. O. Ossai, “A LEGAL OVERVIEW OF THE ROLE AND FUNCTIONS OF TRADEMARK IN THE GLOBAL COMMERCIAL SPECTRUM,” Chukwuemeka Odumegwu Ojukwu University Law Journal, vol. 9, no. 1, 2025.
A. Raza and G. Alam, “Theoretical underpinnings of trademark law: Decisions of the Supreme Court of India,” Aqa Raza and Ghayur Alam,‘Theoretical Underpinnings of Trademark Law: Decisions of the Supreme Court of India’(2022), vol. 27, no. 5, pp. 351–366, 2022.
L. Bingbin, “The status and determination of’trademark use’in trademark infringement,” in Renmin Chinese Law Review, Edward Elgar Publishing, 2023, pp. 250–277.
F. I. ad Is’ ad and B. A. Riswandi, “LEGAL PROTECTION FOR WELL-KNOWN TRADEMARK BETWEEN INDONESIA AND SPANISH (Case Study between Lois and NewLois): Case Study between Lois and NewLois,” JIPRO: Journal of Intellectual Property, 2023.
M. Iqbal and E. D. Nugroho, “Legal Protection of Famous Trademarks,” Jurnal Usm Law Review, vol. 4, no. 1, pp. 105–116, 2021.
Q. Alfalahi and F. Al Shibli, “The Role of Arbitration in Protection the Owner of Famous Trademark From The Degital Environment Infringment,” International Journal of Professional Business Review: Int. J. Prof. Bus. Rev., vol. 8, no. 4, p. 16, 2023.
P. B. Hugenholtz and J. P. Quintais, “Copyright and artificial creation: does EU copyright law protect AI-assisted output?,” IIC-International Review of Intellectual Property and Competition Law, vol. 52, no. 9, pp. 1190–1216, 2021.
T. Margoni and M. Kretschmer, “A deeper look into the EU text and data mining exceptions: harmonisation, data ownership, and the future of technology,” GRUR international, vol. 71, no. 8, pp. 685–701, 2022.
D. Chalmers, C. Fisch, R. Matthews, W. Quinn, and J. Recker, “Beyond the bubble: Will NFTs and digital proof of ownership empower creative industry entrepreneurs?,” Journal of Business Venturing Insights, vol. 17, p. e00309, 2022.
N. E. Safitri, M. T. Multazam, R. R. Phahlevy, and K. Z. Abduvalievich, “Virtual Objects Trading in Indonesia: Legal Issues on Ownership and Copyright,” in International Conference on Intellectuals’ Global Responsibility (ICIGR 2022), Atlantis Press, 2023, pp. 713–721.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 International Journal of Law, Crime and Justice
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
